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Article from Realworx Marketing Group

Email marketing campaigns are an effective way for Real estate agents to inform their email database about newly listed properties, suburb reports and newsfeeds. How about creating a specific e-mail marketing campaign to increase your property management business.

There are two fundamental requirements needed for an effective email marketing campaign to work. You will need email addresses from all your past clients and new potential clients and you will need fresh content in the form of an attractive e-newsletter that you can email to your email database.

Some of the advantages of using an email marketing campaign are that you’re targeting people who you’ve spoken to along the way. Whether it is a real estate sales transaction, a market appraisal, a home open or a phone call, you’ve obtained their e-mail address in a personal manner.

If the people on your email database have had trusted dealings with your agency, they are less likely to unsubscribe from your e-newsletters or delete them without reading.

Your e-newsletters can be set up to offer property management fee promotions to attract your email readers to enquire about your property management services. Your e-newsletter can also present what your agency has to offer in terms of service, giving your readers a broad scope of what is provided and a sense of value for money.

Email marketing campaigns work really well when each e-newsletter offers something of value to its readers.  Market information specific to the postcode or suburb your readers are located in will help keep the reader informed about market trends. Make them specific to rental growth, average weekly rental income, hot spots to look for when purchasing an investment so that your reader is getting information that supports the growth of your rent roll.

Realworx Marketing provide the one stop solution in helping you create your own email marketing campaign. We have ready to use templates for Home Open Inspection Lists, Just Listed and Just Sold Properties, Home Open Invitations, Auction Announcements and Marketing Newsletters for both sales and property management campaigns. You can even design and create your own e-newsletter or e-brochure template with the help of our design team. The process is completely automated. We can even write the content to feature in your e-newsletter and e-brochure making the process so simple.

For more information on our email marketing campaign manager, direct your enquiry to Realworx Marketing

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