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Start 2014 with a bang and show your competition you mean business!

I believe the key to strong self – promotion comes down to the below 3 points.

  • Define your Unique Selling Proposition (USP)
  • Put an effective promotional plan in place
  • Get results!

Define your Unique Selling Proposition (USP)

Take the time to ask yourself some questions from the prospective of the customers/clients.

What would it take to get your attention? What needs do you have that need to be met? What are the promises you want fulfilled?

Once you know the answers to these questions you can start putting together a plan to meet these needs. Then take a look at what USP your competitors are using to help you develop your own USP. Your USP is what you are “promising” your customers/clients. This is what’s going to set you apart from your competition.

To develop an effective promotional plan, you need to:

  • Put together a headline that gets immediate attention.
  • Share benefits of your products/services speaking from the customers perspective.
  • Identify the specific needs met by your products/services.
  • Make it easy to do business with you.
  • Create a string service guarantee.
  • Walk your customers/clients through what they will experience.
  • Have a call to action.

What this all means is, you need to put together what makes your products/services special and compel customers to potential client. If they don’t feel like they NEED your services, they won’t sign. You need to answer a question, solve a problem or feed an obsession.

You need to provide them with all the information they need to make an informed and confident decision. Buyer’s remorse is one of the worst things that can happen.

There are 3 major pitfalls many agents fall into and you should avoid:

  • They don’t test the market first and push on with an inaccurate plan.
  • They fail to notice the needs of their prospective customers/clients.
  • They fail to diversify their marketing options.

These are all areas that can be avoided with proper planning and taking time to research the client’s needs.

Get results!

If your customers aren’t satisfied, you’ve wasted all your marketing resources and all chance of positive word-of-mouth advertising. You can satisfy your customers by:

  • Providing quality products/services
  • Providing high quality customer service
  • By reducing risk and providing a strong service guarantee

It is so simple! So, why aren’t you starting today?  At the BDM Academy we can help you put together a great business development targets plan that will get you the results you deserve in 2014.

Tara Bradbury
BDM Academy

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