At REJS we love our referrals, as much as we love our clients and candidates. A referral to us reflects a golden stamp of approval for all the hard work we have put in, and is testament to the fact that we are trusted to provide a consistent level of service and professionalism to everyone we meet.
But the advantages of referrals don’t just stop there. Here are just a few more reasons why we embrace referrals.
1. Referrals are cost effective
A referral is simply priceless in the respect that, without spending a cent, your name and reputation has been broadcasted and recommended to others. Unlike traditional forms of marketing, which offer no guarantees, a word of mouth referral will generally result in initial business and subsequent repeat business further down the track.
2. Referrals make great Clients
Clients who have been acquired by the way of referrals tend to be alot better clients to work with. Why? Because, in being referred to you they already have an appreciation of how you work as a professional. Their expectations are set and they trust that they are getting a level of service second to none.
As a result of this, they are less demanding and more appreciative of the work and effort you put in. Subsequently, building relationships with these clients is easier and quicker and working together is a nicer experience for everyone involved.
By focusing on referral marketing, you can ‘engineer’ the type of people you want to attract to your business.
3. Referrals Are Predisposed To Buy
If a client or candidate has been referred to you, the chances are that they are already in the market looking for a job or an employee. They need you now, and you have peace of mind that time invested is not time wasted, as they are unlikely to engage in a service that they then don’t need.
Furthermore, by understanding, meeting and exceeding their needs you are best placed to then generate further referrals and repeat business.
4. Referrals Are Less Skeptical
When someone refers business to you, they provide an endorsement (either explicit or implicit) of you as a professional.
What this means for you is that a candidate or client comes to you knowing that you ‘know your stuff’. They come to you knowing that they are engaging with the best in the business, and are rest assured that you will be helping them the best you can.
More importantly, what this also means is that they leave any pre-conceptions or skepticisms at the door, resulting in less time for you in overcoming objections and more time in closing deals.
5. Referrals Are More Loyal
Clients that have been referred to you tend to be very loyal. In initially doing business with you they already acknowledge that you are the professional they want to deal with.
By then meeting and exceeding these expectations, clients are then cemented in their loyalty. They know how you work and know you get the outcomes they want. So, what’s the result of this for you? They come back time and time again.